Eike Batista / Publicity photo
As reported in “Veja” magazine, Eike Batista is diving head first into the field of events, concerts, entertainment and investment in arenas. IMX, the company he founded in partnership with the USA’s IMG, is buying Brasil1, which brought the Ultimate Fighting Championship to Brazil this past August.
One of the world’s richest men, Eike is a full-fledged UFC fan. The billionaire stated that he stays up until 4 am to watch the event on TV.
