MMA is going through a boom in Brazil, and the UFC is leading the explosion. And according to Ancelmo Gois’s column in today’s “O Globo” newspaper, now the event will be broadcast live at cities across the country, like Salvador, Recife, Curitiba, Rio de Janeiro, São Paulo and Fortaleza.
The first showing will be – you guessed it – for the August 27 UFC Rio show, and, according to the columnist, tickets go on sale today over Ingresso.com.br.
Such live broadcasts in cinemas have been going on since UFC 111 last year and even some UFC stars have been seen in attendance, as a way of marketing the effort. So cinema goers in Brazil now can ask themselves the following question: will I be sitting next to some fighter when I attend?